Corporate Design, Packaging • For Geeny by Telefónica NEXT
Schauschau is on the trail of animal welfare: and has developed a brand identity for Dogsens. The sensor monitors what your dog is up to – and then works out what it needs. Dogs wear this accessory around their neck, and it seemed natural to incorporate a white, collar-like strip into our design for the packaging of this product – with an abstract representation of fur above this collar, and a realistic close-up photo of fur below it. The Dogsens wordmark carries its apostrophe with the same degree of pride as a dog wagging its tail. Boundless love for man’s best friend while measuring your dog’s needs? Good idea!